No. 02a / AI Search Optimisation
SEO / AEO / GEO
Most SEO agencies still optimise for blue links. We optimise for answers.
SEO, AEO, and GEO are three sides of the same coin. We run them as one integrated programme so your brand appears in the result page, in the AI Overview, and inside the generative answer. One team, one report, one accountable outcome.
The three disciplines
Three acronyms, one simple idea: be in every answer.
One coin. Three sides.
A brief education, because the acronym soup matters. Once you know which engine handles which job, it becomes obvious why the three belong in one programme.
Search Engine Optimisation
Ranking on the traditional page of blue links.
Most buying journeys still pass through Google somewhere. Ignoring it would be silly. We keep the foundations solid, even as we build beyond them.
What we do
- Technical health audits and fixes
- Content architecture and internal linking
- Google Business Profile optimisation
- Keyword strategy for buyer-intent queries
- Local SEO for multi-location businesses
Answer Engine Optimisation
Getting cited inside featured answers, snippets, and AI Overviews.
When Google shows an AI-generated summary at the top of the page, your business is either in it or behind it. Being in the answer beats ranking #3.
What we do
- Behind-the-scenes markup that tells AI engines who you are and what you do
- FAQ and question-led content that AI engines love to quote
- Targeting the featured answer box at the top of Google
- Google AI Overviews optimisation
- Bing Copilot and DuckAssist positioning
Generative Engine Optimisation
Being recommended by generative AI models when users ask them questions.
ChatGPT, Perplexity, Gemini, and Claude now answer buying questions directly, no results page involved. They read the web differently than Google. Most agencies are not yet set up for this. We are.
What we do
- Content written in formats that AI engines prefer to cite
- Building your brand's authority so AI trusts you enough to recommend you
- Making sure AI crawlers can actually read your website
- Strengthening your name across the sources AI engines learn from
- Monitoring which AI engines mention you, and fixing the ones that do not
Want the deep dive on each discipline on its own? Read our standalone pages on SEO agency services, answer engine optimisation and generative engine optimisation.
The cadence
Here is what happens, month by month.
What lands when. No surprises.
Audit, baseline, and foundations
A scored audit across six categories, from schema to content to AI crawler access, plus live checks on which AI engines already cite you. We document where you are invisible, who is being recommended instead, and the gaps to close. Foundational fixes go first.
Build and ship
The agent proposes improvements across your tracked pages: from page titles to schema to content blocks. A senior SEO approves every one before it ships. Our plugin applies the approved changes to your site, and we check the live page to confirm each change actually landed.
Measure and adjust
Every change is measured against search data from 14 days after it ships. Your Studio portal shows what was proposed, approved, applied and verified, alongside the queries that are starting to move. What works gets extended. What does not gets revisited.
Compound and extend
Authority work compounds. Content expansion targets the next wave of high-intent queries, and we keep watching how the AI engines answer them. Quarterly strategy review with real numbers and real recommendations. No theatrics.
Want to see the gap before you commit?
The free audit shows where you stand on Google and inside the major AI engines, who is being recommended instead, and what we would fix first. Sixty seconds, no card.
Chapter 07 / The closing word
Find out where you stand in every engine.
Your free AI visibility score checks your site across six categories and probes live AI engines to see which ones already know you, which do not, and who is in the answer instead. Sixty seconds. No obligation.