No. 02a / AI Search Optimisation
SEO / AEO / GEO
Most SEO agencies still optimise for blue links. We optimise for answers.
SEO, AEO, and GEO are three sides of the same coin. We run them as one integrated programme so your brand appears in the result page, in the AI Overview, and inside the generative answer. One team, one report, one accountable outcome.
The three disciplines
Three acronyms, one simple idea: be in every answer.
One coin. Three sides.
A brief education, because the acronym soup matters. Once you know which engine handles which job, it becomes obvious why the three belong in one programme.
Search Engine Optimisation
Ranking on the traditional page of blue links.
Google still sends roughly half of all organic traffic. Ignoring it would be silly. We keep the foundations solid, even as we build beyond them.
What we do
- Technical health audits and fixes
- Content architecture and internal linking
- Google Business Profile optimisation
- Keyword strategy for buyer-intent queries
- Local SEO for multi-location businesses
Answer Engine Optimisation
Getting cited inside featured answers, snippets, and AI Overviews.
When Google shows an AI-generated summary at the top of the page, your business is either in it or behind it. Being in the answer beats ranking #3.
What we do
- Behind-the-scenes markup that tells AI engines who you are and what you do
- FAQ and question-led content that AI engines love to quote
- Targeting the featured answer box at the top of Google
- Google AI Overviews optimisation
- Bing Copilot and DuckAssist positioning
Generative Engine Optimisation
Being recommended by generative AI models when users ask them questions.
ChatGPT, Perplexity, Gemini, and Claude now handle millions of recommendation queries every day. They read the web differently than Google. Most agencies are not yet set up for this. We are.
What we do
- Content written in formats that AI engines prefer to cite
- Building your brand's authority so AI trusts you enough to recommend you
- Making sure AI crawlers can actually read your website
- Strengthening your name across the sources AI engines learn from
- Monitoring which AI engines mention you, and fixing the ones that do not
The cadence
Here is what happens, month by month.
What lands when. No surprises.
Audit, baseline, and foundations
Full 25-point audit across every major AI engine. We document exactly where you are invisible, who is being recommended instead, and the gaps to close. Foundational fixes to your site structure and on-page content.
Build and deploy
We start building your authority across the sources AI engines learn from. Content written for AI citation goes live. We configure your site so AI crawlers can read it properly. First AI lead agent deployed if bundled in your plan. Your name starts appearing in Google's AI Overviews within weeks.
Monitor and compound
Citations start landing across ChatGPT, Perplexity, Gemini and Claude. Monthly monitoring report shows which engines are quoting you, which queries trigger your name, and where competitors are still ahead. Content and entity work compounds.
Defend and extend
Citation defence kicks in. When an answer shifts, we see it before you do and act. Content expansion targets the next wave of high-intent queries. Quarterly strategy review with real numbers and real recommendations. No theatrics.
Chapter 07 / The closing word
Find out where you stand in every engine.
Your free AI visibility score checks every major AI engine and tells you which ones already know you, which ones do not, and which competitors are in the answer instead. Sixty seconds. No obligation.