01Weekly
Find where you are missing.
Every Monday, we run the prompts your buyers are actually typing. We log which platforms cite you, which cite a competitor, and where the gap is — by category, by region, by intent.
What our clients measure
Up to 40% more bookings. 45% of leads captured after hours. 80% fewer basic enquiries hitting your front desk. Often within the first 90 days.
Trusted by Australian businesses in
Trades & Home Services/Law Firms/Allied Health/Restaurant Groups/Accountants/Real Estate
Chapter 01
The quiet problem.
You've built a good business. The work is solid. The reviews are real.
But something quiet is happening. When a potential customer opens ChatGPT, Perplexity, or Google AI Overviews and asks for a recommendation in your area, your name doesn't come up. Not because you're not good enough. Because the machines have never been introduced to you.
Every week this continues, a competitor is being introduced instead. Not a better operator. A more visible one. By the time a prospect picks up the phone, they've already shortlisted three names. You want to be one of them.
That's the problem we fix. Plainly. Predictably. Without the usual agency theatre.
Chapter 02 — What AI says about you
Every minute, a customer asks AI about a business like yours.
Below is a live demo of the kind of prompt your buyers type into ChatGPT, Claude, Perplexity, and Gemini. Watch what the model answers when it has not been told about you.
chatgpt.com — new conversation
you
chatgpt
Your brand is not in the answer.Sample, real prompt structure
Chapter 03
Eight surfaces.
These are the eight surfaces every AI answer is built from.
Five are the answer engines themselves. Three are the knowledge sources they read from. We tune each one until your name is the obvious answer.
Answer engine
ChatGPT
Largest install base. Cites Reddit, news, and structured sources.
Answer engine
Claude
Reads documentation and long-form posts especially well.
Answer engine
Perplexity
Citation-first. Heavy weight on review sites and forums.
Answer engine
Gemini
Plugged directly into Google's index. Fastest to reflect new pages.
Search engine
AI Overviews
Sits above blue links. Pulled from indexed, structured content.
Knowledge source
Disproportionately cited by every model. Real opinions, real users.
Knowledge source
Schema.org
Structured markup the models parse first when shaping an answer.
Knowledge source
llms.txt
The emerging standard for telling models what to read on your site.
Chapter 04
How we work.
Find, fix, and prove it — every week.
No quarterly retainer-deck theatre. Three repeating motions, one accountable team, one place you can see the receipts.
02Weekly
Fix the right surface, weekly.
Our SEO Agent feeds the surface that needs feeding — schema, citations, structured llms.txt, Reddit-quality content, internal linking. Quietly, weekly. No theatre.
03Weekly
Prove it in Studio.
Every mention is logged. Every platform tracked. You see which prompts now name you, against which competitor, on which engine, over what window. Live, every day.
Chapter 02 / What we actually do
So, here's what we actually do about it.
Found on Google. Recommended by ChatGPT. Booked through your website.
Get Found by More Buyers
When someone searches Google, asks ChatGPT, or browses Perplexity for a business like yours, you need to be in the answer. Our SEO Agent lives on your site, monitors it hourly, and keeps your pages optimised across 20+ ranking factors automatically. Nothing ships without your approval.
Capture Leads While You Sleep
An AI agent trained on your services, pricing, and service areas sits on your website 24/7. It answers questions, qualifies buyers, and books appointments. No missed calls. No wasted admin. Our clients capture up to 45% of their leads outside business hours.
Know Exactly What's Working
One dashboard shows your leads, conversations, bookings, and search performance side by side. Monthly reports your accountant could read. No jargon, no vanity metrics. You see what came in, what converted, and what to do next.
Chapter 03 / Under the hood
To do all that, across Google and every AI engine, we had to build our own tools.
We didn't like the tools. So we built our own.
Every Brain Buddy project runs on software we built ourselves. Four tools that take us from "we should fix this" to "it's live on your site," and let you see every step.
01The Agent
AI SEO Agent
Finds what to fix. Our AI reads every page of your website and spots where you could be showing up more often, on Google and in AI answers. It hands us a list of what to do next, in order of what'll move the needle most.
02The Dashboard
Studio
Where you see results and run your AI agent. Watch your rankings climb, your ChatGPT mentions grow, your leads come in. If you've got an AI chat agent on your site, you manage it from here too. Comes with every managed plan, or sign up for Studio on its own if all you want is the agent.
03For WordPress
The Plugin
Puts the work on your site if you're on WordPress. Installs in one click. Every fix we've decided on (better page titles, helpful product details, answer-style content) gets added to your site automatically. You never have to touch the code.
04For Next.js
The Companion
Works for newer websites too. If your site is built with modern tech (like ours is), we have the same tool for it. Same fixes, same automatic updates, nothing for you to install or manage.
All four tools work together. The AI finds what to fix. Our team decides what to do. The plugin or companion puts it on your site. Then we double-check it actually went live.
See how the platform works →Chapter 04 / The process
Here's what happens once we start.
Four stages. No theatre.
Every engagement follows the same rhythm. You always know what's happening, when results arrive, and what comes next.
01Week 1
Discovery & Audit
We audit your website across Google, ChatGPT, Perplexity, and every AI search engine that matters. You get a clear report showing where you're invisible, which competitors are being recommended instead, and the specific fixes that will make the biggest difference.
You will receive
A plain-English report with named competitors, gaps, and a prioritised fix list.
02Weeks 2–5
Optimise & Build
We update your website so search engines and AI platforms can understand your business properly. We also set up your AI assistant, trained on your services, pricing, and service areas. No endless drafts. We do the work.
You will receive
An optimised website and a working AI assistant capturing leads on your site.
03Weeks 6–8
Launch & Monitor
Your AI assistant goes live. You start appearing in AI search answers. We monitor every platform, capture leads around the clock, and refine both your content and your assistant based on what's working.
You will receive
Live lead capture, first AI recommendations, and baseline metrics you can trust.
04Ongoing
Grow & Scale
Monthly strategy calls, new content, and continuous improvement. As AI platforms evolve, we adapt with them. You get regular reviews with real numbers showing leads, bookings, and growth.
You will receive
More visibility, more leads, and a growing share of AI-driven business.
Chapter 05 / Dispatches from the field
Here's what the work has done for three Australian businesses.
Three case studies. Full numbers. No cropped screenshots.
These are three of the businesses we work with. Different industries, different cities, the same shape of outcome.
Case 01
Plumbing & Electrical Business
Queensland · Trades & Home Services
The problem
Losing every emergency callout lead that came in after 5pm. Website contact form was converting below 2%.
The outcome
35% conversion lift. 45% of leads now captured outside business hours. 3× increase in online booking requests.
“We used to miss every call after 5pm. Now our AI agent books emergency callouts while we sleep. It paid for itself in the first week.”
/ Business Owner, QLD
Case 02
Law Firm
Sydney · Professional Services
The problem
Paralegals were drowning in basic enquiries. Prospective clients left the site without booking consultations.
The outcome
25% increase in consultation bookings. 80% reduction in basic enquiry handling. 60% of enquiries resolved without staff.
“The AI assistant books consults automatically and pre-qualifies every lead. Our paralegals can focus on actual casework now.”
/ Managing Partner, Sydney
Case 03
Dental Practice
Melbourne · Health & Wellness
The problem
Front desk overwhelmed with hours, pricing and insurance questions. New-patient bookings were slipping through the cracks.
The outcome
30% increase in new patient bookings. 50% fewer phone calls for basic queries. Top-3 Google ranking for local dental terms.
“Our front desk was drowning in calls about opening hours and insurance. The AI handles all of that and books appointments directly.”
/ Practice Manager, Melbourne
Chapter 06 / Pricing
Which brings us to the money conversation.
Four plans. One number each. No sales call required.
Month-to-month, no lock-in. Every plan includes a fully managed AI lead agent, and reporting that your accountant could actually read.
Starter
For small operators who want to show up on Google and capture leads after hours.
$790/ month
Ideal for: Solo tradies, cafes, local physios, ma-and-pa shops
- SEO audit + core on-page fixes
- Google Business Profile setup and tuning
- Schema markup (FAQ + Breadcrumb)
- AI lead agent (1 chatbot, 100 conversations/mo)
- Up to 10 pages optimised
- Monthly PDF report
- No setup fee
Growth
For local businesses ready to become findable by AI search.
$1,990/ month
Ideal for: Established trades, clinics, multi-staff local operators
- Everything in Starter, plus:
- Full SEO + AEO audit and strategy
- AEO fundamentals (AI Overviews, snippets)
- AI lead agent upgraded (500 conversations/mo)
- Up to 20 pages optimised
- Monthly strategy call + plain-English report
- No setup fee
Scale
For growing businesses that need full AI search visibility.
$3,490/ month
Ideal for: Multi-location, professional services, competitive markets
- Everything in Growth, plus:
- Advanced AEO + GEO optimisation
- Tracking when AI mentions your business (ChatGPT, Perplexity, Gemini, Claude)
- 4 long-form content pieces / month
- AI lead agent with advanced reasoning (2,000 conversations/mo)
- Up to 50 pages optimised
- No setup fee
Dominate
For established brands that want to own their category in AI search.
$5,990/ month
+ $1,490 one-off custom AI setup
Ideal for: National brands, franchises, enterprise
- Everything in Scale, plus:
- Full GEO strategy across every AI platform
- Citation recovery and defence
- 8+ long-form content pieces / month
- AI lead agent with advanced reasoning (5,000 conversations/mo)
- Unlimited pages optimised
- Custom AI setup: full GEO baseline, Answer Lab, premium dashboard
Enterprise
Multi-brand, multi-location, or complex stakeholder needs? We scope it to your business.
Month-to-month • No lock-in • Need more conversations? Add blocks from $19/100 • All prices in AUD
Chapter 07 / Honest answers
Before you decide, here's what we get asked most.
The questions we actually get asked.
If yours isn't here, send it across. We'll answer it honestly, even if the honest answer is “we're probably not the right fit.”
More and more customers are asking ChatGPT, Google AI, or Perplexity for recommendations instead of scrolling through search results. The AI picks a handful of businesses and gives them as the answer. If you're not in that answer, you don't get the call. It's already shaping how people choose tradies, dentists, lawyers, and restaurants, and the numbers are growing every month.
Sources and references
Why we cite our work
The figures and standards we reference on this page come from public, authoritative sources. AI search engines reward pages that link to primary references; we link to ours so anyone (human or machine) can verify the claim.
- Schema.org structured data vocabulary
The shared vocabulary used by every search and AI engine to understand entities, services, FAQs, and authorship on a page.
Schema.org / W3C
- llms.txt proposed standard for AI-readable site manifests
The open standard for telling LLM crawlers which pages on a site are canonical and what each one covers. Used by ChatGPT, Claude, and Perplexity.
llmstxt.org
- Australian Bureau of Statistics: Internet activity
Authoritative data on Australian search and internet behaviour we reference when sizing market opportunity for clients.
Australian Bureau of Statistics
- ACCC guidance on online reviews and comparator tools
Australian Competition and Consumer Commission guidance we follow when publishing comparison content and case study figures.
ACCC
- Stanford CRFM HELM language model evaluation framework
Peer-reviewed benchmarking of how large language models retrieve, cite, and respond. Underlies our claims about citation behaviour across LLMs.
Stanford Center for Research on Foundation Models
- Anthropic: Building effective agents
Primary source from Anthropic on how Claude reasons about retrieval and citation, used to ground our claims about Claude search behaviour.
Anthropic
- OpenAI documentation on retrieval and tool use
Official ChatGPT documentation on how the model retrieves and attributes information from external sources.
OpenAI
- Australian Information Industry Association: AI report
Industry research on Australian businesses adopting AI we cite for market sizing and adoption rate claims.
AIIA
- OECD AI Principles
International standards for trustworthy AI we align our agent design and content guidelines with.
OECD
- Australian Privacy Principles (APPs)
Office of the Australian Information Commissioner's binding privacy principles we follow when handling lead data captured by AI agents.
Office of the Australian Information Commissioner
Chapter 08 / The closing word
Every week you wait, a competitor is being introduced to your customers instead.
A free 60-second audit shows you exactly which competitors are being recommended instead of you, where your leads are leaking, and what it would take to start capturing them. No call required. No credit card. No obligation.
Want the number first? Model the upside with our live ROI calculator.
What you get on day one
- Which competitors AI is recommending instead of you
- Where your leads are leaking and how to capture them
- A plain-English action plan with priority fixes
- An AI agent on your site from day one when you become a client
- Month-to-month, no lock-in, cancel anytime
Signed
The Brain Buddy team