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No. 01 / SEO, AEO, and GEOEst. Sydney 2022

Is your business in every conversation that matters?

Every conversation that matters now happens on Google, ChatGPT, Perplexity, Gemini, or Google's AI Overviews. We make sure your business is in them. Classic SEO, plus the answer-engine and generative-engine optimisation we built custom tooling to deploy.

Built on our proprietary SEO Agent, Studio dashboard, WordPress plugin, and Next.js companion. One integrated programme, one accountable team.

Free audit  •  No credit card  •  60 seconds  •  See exactly where you're invisible

What our clients measure

Up to 40% more bookings. 45% of leads captured after hours. 80% fewer basic enquiries hitting your front desk. Often within the first 90 days.

Trusted by Australian businesses in

Trades & Home Services/Law Firms/Allied Health/Restaurant Groups/Accountants/Real Estate

Chapter 01

The quiet problem.

You've built a good business. The work is solid. The reviews are real.

But something quiet is happening. When a potential customer opens ChatGPT, Perplexity, or Google AI Overviews and asks for a recommendation in your area, your name doesn't come up. Not because you're not good enough. Because the machines have never been introduced to you.

Every week this continues, a competitor is being introduced instead. Not a better operator. A more visible one. By the time a prospect picks up the phone, they've already shortlisted three names. You want to be one of them.

That's the problem we fix. Plainly. Predictably. Without the usual agency theatre.

Chapter 02 / What we actually do

So, here's what we actually do about it.

Found on Google. Recommended by ChatGPT. Booked through your website.

i.

Get Found by More Buyers

When someone searches Google, asks ChatGPT, or browses Perplexity for a business like yours, you need to be in the answer. Our SEO Agent lives on your site, monitors it hourly, and keeps your pages optimised across 20+ ranking factors automatically. Nothing ships without your approval.

ii.

Capture Leads While You Sleep

An AI agent trained on your services, pricing, and service areas sits on your website 24/7. It answers questions, qualifies buyers, and books appointments. No missed calls. No wasted admin. Our clients capture up to 45% of their leads outside business hours.

iii.

Know Exactly What's Working

One dashboard shows your leads, conversations, bookings, and search performance side by side. Monthly reports your accountant could read. No jargon, no vanity metrics. You see what came in, what converted, and what to do next.

Chapter 03 / Under the hood

To do all that, across Google and every AI engine, we had to build our own tools.

We didn't like the tools. So we built our own.

Every Brain Buddy project runs on software we built ourselves. Four tools that take us from "we should fix this" to "it's live on your site," and let you see every step.

01The Agent

AI SEO Agent

Finds what to fix. Our AI reads every page of your website and spots where you could be showing up more often, on Google and in AI answers. It hands us a list of what to do next, in order of what'll move the needle most.

02The Dashboard

Studio

Where you see results and run your AI agent. Watch your rankings climb, your ChatGPT mentions grow, your leads come in. If you've got an AI chat agent on your site, you manage it from here too. Comes with every managed plan, or sign up for Studio on its own if all you want is the agent.

03For WordPress

The Plugin

Puts the work on your site if you're on WordPress. Installs in one click. Every fix we've decided on (better page titles, helpful product details, answer-style content) gets added to your site automatically. You never have to touch the code.

04For Next.js

The Companion

Works for newer websites too. If your site is built with modern tech (like ours is), we have the same tool for it. Same fixes, same automatic updates, nothing for you to install or manage.

All four tools work together. The AI finds what to fix. Our team decides what to do. The plugin or companion puts it on your site. Then we double-check it actually went live.

See how the platform works →

Chapter 04 / The process

Here's what happens once we start.

Four stages. No theatre.

Every engagement follows the same rhythm. You always know what's happening, when results arrive, and what comes next.

01Week 1

Discovery & Audit

We audit your website across Google, ChatGPT, Perplexity, and every AI search engine that matters. You get a clear report showing where you're invisible, which competitors are being recommended instead, and the specific fixes that will make the biggest difference.

You will receive

A plain-English report with named competitors, gaps, and a prioritised fix list.

02Weeks 2–5

Optimise & Build

We update your website so search engines and AI platforms can understand your business properly. We also set up your AI assistant, trained on your services, pricing, and service areas. No endless drafts. We do the work.

You will receive

An optimised website and a working AI assistant capturing leads on your site.

03Weeks 6–8

Launch & Monitor

Your AI assistant goes live. You start appearing in AI search answers. We monitor every platform, capture leads around the clock, and refine both your content and your assistant based on what's working.

You will receive

Live lead capture, first AI recommendations, and baseline metrics you can trust.

04Ongoing

Grow & Scale

Monthly strategy calls, new content, and continuous improvement. As AI platforms evolve, we adapt with them. You get regular reviews with real numbers showing leads, bookings, and growth.

You will receive

More visibility, more leads, and a growing share of AI-driven business.

Chapter 05 / Dispatches from the field

Here's what the work has done for three Australian businesses.

Three case studies. Full numbers. No cropped screenshots.

These are three of the businesses we work with. Different industries, different cities, the same shape of outcome.

Case 01

Plumbing & Electrical Business

Queensland · Trades & Home Services

The problem

Losing every emergency callout lead that came in after 5pm. Website contact form was converting below 2%.

The outcome

35% conversion lift. 45% of leads now captured outside business hours. 3× increase in online booking requests.

We used to miss every call after 5pm. Now our AI agent books emergency callouts while we sleep. It paid for itself in the first week.

/ Business Owner, QLD

Case 02

Law Firm

Sydney · Professional Services

The problem

Paralegals were drowning in basic enquiries. Prospective clients left the site without booking consultations.

The outcome

25% increase in consultation bookings. 80% reduction in basic enquiry handling. 60% of enquiries resolved without staff.

The AI assistant books consults automatically and pre-qualifies every lead. Our paralegals can focus on actual casework now.

/ Managing Partner, Sydney

Case 03

Dental Practice

Melbourne · Health & Wellness

The problem

Front desk overwhelmed with hours, pricing and insurance questions. New-patient bookings were slipping through the cracks.

The outcome

30% increase in new patient bookings. 50% fewer phone calls for basic queries. Top-3 Google ranking for local dental terms.

Our front desk was drowning in calls about opening hours and insurance. The AI handles all of that and books appointments directly.

/ Practice Manager, Melbourne

Chapter 06 / Pricing

Which brings us to the money conversation.

Four plans. One number each. No sales call required.

Month-to-month, no lock-in. Every plan includes a fully managed AI lead agent, and reporting that your accountant could actually read.

Starter

For small operators who want to show up on Google and capture leads after hours.

$790/ month

Ideal for: Solo tradies, cafes, local physios, ma-and-pa shops

  • SEO audit + core on-page fixes
  • Google Business Profile setup and tuning
  • Schema markup (FAQ + Breadcrumb)
  • AI lead agent (1 chatbot, 100 conversations/mo)
  • Up to 10 pages optimised
  • Monthly PDF report
  • No setup fee
Start with Starter

Growth

For local businesses ready to become findable by AI search.

$1,990/ month

Ideal for: Established trades, clinics, multi-staff local operators

  • Everything in Starter, plus:
  • Full SEO + AEO audit and strategy
  • AEO fundamentals (AI Overviews, snippets)
  • AI lead agent upgraded (500 conversations/mo)
  • Up to 20 pages optimised
  • Monthly strategy call + plain-English report
  • No setup fee
Start with Growth

Dominate

For established brands that want to own their category in AI search.

$5,990/ month

+ $1,490 one-off custom AI setup

Ideal for: National brands, franchises, enterprise

  • Everything in Scale, plus:
  • Full GEO strategy across every AI platform
  • Citation recovery and defence
  • 8+ long-form content pieces / month
  • AI lead agent with advanced reasoning (5,000 conversations/mo)
  • Unlimited pages optimised
  • Custom AI setup: full GEO baseline, Answer Lab, premium dashboard
Talk to us

Enterprise

Multi-brand, multi-location, or complex stakeholder needs? We scope it to your business.

Talk to us

Month-to-month  •  No lock-in  •  Need more conversations? Add blocks from $19/100  •  All prices in AUD

Chapter 07 / Honest answers

Before you decide, here's what we get asked most.

The questions we actually get asked.

If yours isn't here, send it across. We'll answer it honestly, even if the honest answer is “we're probably not the right fit.”

More and more customers are asking ChatGPT, Google AI, or Perplexity for recommendations instead of scrolling through search results. The AI picks a handful of businesses and gives them as the answer. If you're not in that answer, you don't get the call. It's already shaping how people choose tradies, dentists, lawyers, and restaurants, and the numbers are growing every month.

Chapter 08 / The closing word

Every week you wait, a competitor is being introduced to your customers instead.

A free 60-second audit shows you exactly which competitors are being recommended instead of you, where your leads are leaking, and what it would take to start capturing them. No call required. No credit card. No obligation.

What you get on day one

  • Which competitors AI is recommending instead of you
  • Where your leads are leaking and how to capture them
  • A plain-English action plan with priority fixes
  • An AI agent on your site from day one when you become a client
  • Month-to-month, no lock-in, cancel anytime

Signed

The Brain Buddy team